Resumé

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Currently pursuing a Creative Advertising diploma at Seneca Polytechnic, I bring a blend of strategic thinking and creative execution to develop impactful campaigns. Excited to contribute my expertise in crafting compelling copy and executing strategic campaigns for Saatchi & Saatchi.

• Copywriting & Art Direction 
• Strategic Communications 
• Social Media Campaigns 
• Graphic Design 
• Advertising 
• Bilingual: English & Spanis

Brand & Marketing Specialist  Intelligent Digital Strategies | Toronto | Aug 2016 – Present

• Developed and executed digital marketing strategies that can increase website traffic by 20% and social media engagement by up to 35%.
• Spearheaded online advocacy efforts and community outreach, increasing brand visibility and generating 500+ new social media followers within the first quarter of the client’s campaign.
• Built and managed a brand ambassador network that boosted social media shares by 25% and improved customer engagement metrics by 20%.

Digital Account Strategist  The Marketing Centre | Remote | Jan 2023 – Jan 2024

• Led a team of 5 to execute integrated digital marketing campaigns, resulting in a 25% increase in client engagement and a 15% boost in conversion rates within 6 months.
• Developed and implemented data-driven digital marketing strategies, improving client campaign performance by 25% through targeted optimizations.
• Acted as the primary client liaison, providing strategic recommendations that drove up to a 10% upsell increase across 3 out of 5 accounts.

Marketing Director  Herber Garcia Realtor | Peel | Jun 2021 – Jan 2023

• Led a $50K marketing campaign that grew brand awareness by 30% within 6 months, contributing to a 20% increase in sales.
• Developed and executed marketing strategies that increased client acquisition by 15% and retained 90% of existing customers.
• Managed all marketing communications, streamlining processes to reduce administrative overhead by 10%, ensuring efficient daily operations.

Agency Account Strategist  Google via Teleperformance | Toronto, ON | Oct 2019 – Jun 2021

• Managed a portfolio of 140-150 client accounts, optimizing Google Ads campaigns to drive a 20% increase in average ROI across all accounts.
• Conducted strategic advertising consultations, resulting in a 25% increase in client ad spend and capturing additional sales opportunities through personalized campaign recommendations.
• Exceeded quarterly revenue and performance targets by 15% by building strong relationships with agency partners and key decision-makers.

Creative Advertising Diploma

Seneca Polytechnic | Toronto, ON | Graduation: June 2025

• President’s Honour Roll

Director of Communications LACSN | Sep 2017 – Sep 2019

• Managed internal and external communications, including newsletters and social media channels, for member organizations and community outreach.

Volunteer Toronto International Film Festival (TIFF) | Sep 2015 – 2020

• Assisted patrons during festival events, providing information about films and directing attendees to venues while maintaining order at the TIFF Bell Lightbox.