Killing wolves will not save caribou populations. Humans, not wolves, are to blame. The wolf cull needs to stop and people need to support that effort.
Heavily hunted wolves have higher stress and reproductive steroids than wolves with lower hunting pressure. Stop killing wolves. The wolf cull is backfiring and the stress fuels overpopulation.
Campaign: Blue Bullet Paradox
Brand: Pacific Wild
Media: TV, Social Media, Email, Website, XM
Creatives:
Kashish Sharma - Art Director
Zahra Ladha - Art Director
Javier Espinoza - Copywriter
Awards: Shortlisted by peers
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