21 Grams | See the invisible
The Challenge
Develop an idea that not only raises awareness of skin cancer, specifically melanoma, in people of colour around the globe, but also helps to drive diagnosis to allow people to receive the treatments they need.
Our Strategy
This concept is based on the idea that although skin cancer is less prevalent in people of colour but when skin cancer occurs in non-whites, it often presents at a more advanced stage and thus the prognosis is worse as compared with white patients.