Heineken | The Drinking Oracle
The Challenge
Social drinking is very common among both Gen Z and Millennials. While they are new to the world of socializing and alcohol, analysis across 10 countries found that 14% to 44% of women reported experiencing harm from a known drinker, typically a male in a close relationship, within the past 12 months.
Our Strategy
The Drinking Oracle, a device that measures alcohol intake and ranks ebriety, the campaign provides a tangible, user-friendly tool to help individuals monitor their drinking.